The right watch can become the defining piece of any outfit, but you don't even need to shell out millions of dollars for one ...

Your first luxury-level watch purchase should be exciting and meaningful. But, we get it — it can also be a daunting proposition for newbies. Everyone has different needs, tastes, means and ...

Luxury watches are the ultimate status symbol accessory. The rich and famous — from celebrities to influencers to royalty — are often found sporting the latest designs from the most illustrious ...

What’s old is new again, and the longstanding phrase couldn’t be more apropos when it comes to pre-owned and vintage luxury watches by the likes of Rolex, Patek Philippe and Audemars Piguet — or “AP,” ...

Forbes contributors publish independent expert analyses and insights. Stéphane JG Girod is a Swiss-based professor covering luxury sectors. There has been a sudden enthusiasm amongst luxury brands for ...