With the introduction of the LeBron 23, Nike and LeBron James vowed to create a safe space for the next generation of athletes while championing King James accomplishments over the past two decades.

The USC star makes history alongside LeBron James and Nike, blending performance, style, and personal design touches that reflect her roots and elevate women's basketball. Speaking with media at the ...

USC Trojans star JuJu Watkins just scored a major off-the-court deal. The college basketball star, 20, is the first athlete chosen to co-create a sneaker for LeBron James' Nike NXXT Gen line. Her ...

Sole Retriever: HISTORY: Nike LeBron NXXT Gen by Juju Watkins “Silver Lining” @Jujubballin @KingJames Juju becomes the first athlete to co-create the design of a shoe within the LeBron NXXT Gen ...