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Lay’s, a PepsiCo brand, rolled out its largest pack redesign in nearly 100 years

The redesign spotlights a refined sun with “Lay’s Rays”, matte packs and close-up chip shots to boost shelf impact and ...

Lay's reveals its biggest rebrand in nearly a century. See what's new.

Lay's Baked and Lay's Kettle Cooked chips are also getting an ingredient update, according to the news release, as Lay's Baked will be made with olive oil and have 50% less fat than regular potato ...

Lay’s chips gets makeover: No artificial flavors or colors by end of year

Lay’s chips are getting a makeover, as PepsiCo announced that the #1 potato chip brand in the world will now have a new ...
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Lay’s overhauls ingredients, redesigns chip bags in ‘largest’ rebrand in its 100-year history

Lay’s Baked will be made with olive oil, Baked Lay’s Kettle Cooked Reduced Fat Original Sea Salt will be made with avocado oil, and more are set to be announced in 2026. The company said all core ...