The LEGO Group has unveiled three new LEGO Star Wars sets arriving in stores this summer, which include an Up-Scaled Darth ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

When LEGO presented the SMART Play innovation at the 2026 Consumer Electronics Show (CES) in Las Vegas earlier in January, the world took note, then moved on. What people failed to notice was just how ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first eight Smart Play sets landed in stores on March 1, offering a bevy of new ...

Get UCS The Mandalorian's N-1 Starfighter from Lego from May 4 (or May 1 for Lego insiders). On top of the expected ...

The Star Wars universe is filled with iconic characters, robots, and ships, but it's probably the Death Star that leads the pack in terms of notoriety. Darth Vader's planet-busting weapon, although ...

Merchandise has always been the key to Star Wars‘ success. George Lucas wisely saw the potential for merch when he first created Star Wars, signing a contract that allowed him to profit directly from ...

When it comes to LEGO, few themes have a fan base as strong as Star Wars. Since their first release in 1999, LEGO Star Wars sets have become more than just toys; they’re prized collectibles that often ...