Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its classic shape at CES 2026. Meet the Lego Smart Brick, a standard-sized 2 x 4 ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Legos aren't just for building. Thanks to Crocs, they have become fashion statements. The Lego Group teamed up with Crocs to create the Lego Brick Clog, which are brick-shaped clogs inspired by the ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...