“Blue Book pricing!” “We’re selling below Blue Book!” “Get true Blue Book value for your trade-in!” Whether you’re buying or selling a car, or even just conscious these days, you can’t get away from ...

If you’re wondering how much your car is worth, or how much to pay for that car you’re thinking of buying, there’s a good chance you’ll check KBB.com. That’s short for Kelley Blue Book, and it’s one ...

He knew all the data that went into determining a vehicle’s price, but he insisted that it was as much an art as it was a science. By Clay Risen Bob Kelley, who turned the Kelley Blue Book, a price ...