Jordan Brand reveals Luka’s most advanced signature yet, built for control and pace. Jordan Brand unveils the Luka 5, introducing a full-length Zoom Strobel for the first time in Luka’s signature line ...

The Los Angeles Lakers host the Houston Rockets on Christmas Day, and Luka Doncic will use the nationally televised game to debut his fifth signature basketball shoe with Jordan Brand. After teasing ...

Luka Doncic is in the midst of his first full season with the Los Angeles Lakers and on the horizon is the release of his fifth signature shoe with Jordan Brand. The Luka 5 builds off the previous ...

Los Angeles Lakers’ Luka Doncic is currently leading NBA in scoring at 33.8 PPG and shares the shortest odds to be crowned the league’s Most Valuable Player. The Lakers are also focused on a ...

Now, as he prepares to debut his latest signature sneaker, the Luka 5, Luka Doncic talks alongside Jordan Brand Lead Product Line Manager Edric Egberuare to discuss the “nice shoes” in question. For ...

Los Angeles Lakers superstar guard Luka Doncic continued his torrid offensive pace behind a game-high 42 points in the 127-113 home win over the Cleveland Cavaliers, making just the second player in ...

Luka Doncic brought back all his old tricks after serving a one-game suspension and capped his torrid March with 42 points, 12 assists, five rebounds and no turnovers in the Lakers’ 127-113 rout of ...

Luka Doncic is making MVP voters think twice before submitting their vote in just yet. Lighting up the league for an average of 40.9 PPG over eight straight wins for Los Angeles, Luka is playing at ...

Basketball keeps telling players to go faster. Luka keeps telling defenders to relax — right before he sends them the wrong direction. While the league races toward speed and space, Jordan Brand just ...