Next up in the trend of cross-pollination is the Air Jordan 4 RM "Reverse Mocha," which has been given the nickname because of its resemblance to Travis Scott's Air Jordan 1 Low c ...

Atlanta-based boutique A Ma Maniére is set to collaborate on an upcoming Air Jordan 4 design in the "Dark Mocha" hue. Read ...

Subsequent collaborations elevated the Air Jordan 4’s cultural significance. Travis Scott’s University Blue iteration and Virgil Abloh’s deconstructed Off-White version demonstrated the ...

After slyly hinting at a new project over the weekend, Travis Scott debuted “4×4” at the College Football Playoff National Championship. Scott rapped on the roof of Atlanta’s Mercedes Benz ...

Last night, Scott got to use the college football championship game to debut his new single “4×4.” Travis Scott played last night’s halftime show, though he didn’t do it inside the stadium.

Travis Scott has delivered the video to his new track “4×4.” In the video, Travis pulls two roles: evoking presidential treatment as he has Secret Service and also the hardcore champion ...

Air Jordan 4 said to be tied to Mother’s Day isn’t the only women’s-exclusive version of the sneaker on the horizon. Newly leaked information from @zsneakerheadz describes a new “Cozy Girl” Air Jordan ...

It’s been a hot minute since Travis Scott blessed his fans with new material ... up in the studio as he debuted his latest cut “4×4” at the College Football National Championship game.