The world of business truly would have become much sweeter if J. Smith-Cameron’s “Succession” character, Gerri Kellman, had taken over. On June 4, Jif debuted “The Merger,” a campaign channeling the ...
Jif peanut butter is nearly synonymous with sandwiches, but it currently appears in just 4% of total snacking occasions. The opportunity was to expand beyond peanut butter and jelly by pairing Jif ...