Social media influencers are no longer a niche phenomenon—they are a global force shaping consumer behavior. With over 50 million people worldwide identifying as influencers, and 2 million of them ...
Photos, left to right: Barbara Lorena Vergarargara, Eleganza, MStudioImages and FujiCraft, all via Getty Images. Photo illustration by Pew Research Center. About this research This study looks at ...