IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights Global ...

Two years ago, IBM realized there was one glaring omission in its roster of sports partnerships: Formula One. Formula One has become one of the world’s most popular sports, especially in the U.S., ...

Formula 1 continues to grow on a global scale, and one of its biggest and most iconic brands is taking an important step to help connect its 400 million-plus fans. Scuderia Ferrari HP and IBM, the ...

ARMONK, N.Y., May 1, 2026 /PRNewswire/ -- As the Formula 1 season arrives in United States for the first time in 2026 for the Formula 1 Miami Grand Prix, IBM (NYSE: IBM) and Ferrari today introduced – ...

Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 million global fans closer to its cars, drivers and races. The app was created with support from IBM watsonx, an AI and data platform.

Heading into the Miami Grand Prix, Scuderia Ferrari and IBM are releasing a new app intended to enhance the fan experience through ever-evolving generative AI. With plenty of eyes on the sport and ...

IBM has partnered with Scuderia Ferrari HP to overhaul the Formula One team’s fan app using artificial intelligence, in a deal that puts AI-driven storytelling, personalization and fan engagement at ...

IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights Global ...