Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. The other day, I caught up with a client we hadn’t worked ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And, if I can persuade you to laugh at a particular point that I make, by laughing at it, you acknowledge ...

It’s interesting to see how these recent marketing campaigns tried to stand out, especially with so much new tech like AI ...

B2B Marketing is all about building relationships with your clients. Whether you are marketing your product to hospitals, government agencies, or charities, the one indisputable fact is that they are ...

His interests in humor and consumer behavior have meshed in one of his current projects, which investigates the potential downside of pursuing humor in marketing communications. McGraw, along with ...