Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

Roblox has partnered with Google to expand its immersive advertising efforts, including its rewarded video ads product.