Lasting change, therefore, has always been a holy grail of sorts for intervention research, whether we’re talking about study skills, hand washing, diet and exercise, alcohol use, or sleeping habits.

Whether you want to change your own behavior or your customers’, or encourage a loved one or employee toward change, the internet is not short of suggestions. There are a million and one articles and ...

A large-scale program that enlisted students in disadvantaged middle schools to teach younger peers reduced disciplinary problems and improved academic achievement, reports new research led by a ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...

Ozempic and other GLP-1 drugs have been linked to a change in violent behavior.

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...