Why Guerlain Is Launching a New L’Heure Bleue

Coinciding with the house’s first women’s perfume launch in a decade, CEO Gabrielle Saint-Genis shares her strategy with Vogue Business.
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What does femininity smell like? Guerlain’s L’Heure Bleue has the answer

You don’t experience Paris through color, per se. Lights, yes, thanks to the Eiffel Tower sparkling each hour, illuminating the evening sky. Noise? Absolutely, from tourists sputtering in their native ...
Harper's Bazaar

Guerlain’s New Perfume Bottles the Scent of Sunset

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. Many of us are well-versed in the magic of golden hour, that small ...
ELLE

Guerlain Launches L’Heure Bleue, Its First Feminine Fragrance in a Decade

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. You don’t experience Paris through color, per se. Lights, yes, thanks to the Eiffel ...