Hotel companies, which for years have been looking for new ways to lure Internet shoppers away from online travel agencies and directly to their booking sites, will gain a new competitive tool with ...

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. The Skift Research team recently published our much ...

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and ...

A report states that Google TV and DirecTV has partnered to enhance the hotel TV experience via a new "Advanced Entertainment ...

Starting in 2026, DIRECTV will start rolling out its new “Advanced Entertainment Platform” which is based on Google TV. The ...

Google has announced it’s making more changes to how it displays search results in the European Union in response to continued complaints that it’s failing to comply with the bloc’s Digital Markets ...

Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s ...

Google tested changes for the Digital Markets Act (DMA) in Europe to try to help airlines, hotel operators, and small retailers and not just "large online travel aggregators and comparison sites" the ...

The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market. Nearly a decade ago, Google bought travel software company ITA. ITA was the company behind ...

Google announced new features on Tuesday that will allow users to book hotels and flights from mobile devices through Google Search. For hotels, Google Travel offers better price-filtering, more ...