This guide explains how to integrate Site-Specific Google Analytics 4 (GA4) properties with your BU WordPress or static website. IS&T will assist with linking your site to the correct GA4 property.

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Knowing how often site visitors view PDF files can help you determine the popularity of particular files. Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool ...

GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates. Google Analytics 4 (GA4) has made significant enhancements to the ...

Distil Bot Discovery for Google Analytics is a free offering that will give website owners the ability to understand the impact of bots on their business. The service is provided by Distil Networks, a ...

Google Analytics is free for everyone to use; we've seen numerous screenshots of its parts used in reports to show how much traffic is accumulated within a certain period of time. Meanwhile, it's also ...

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update.

Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I've seen complaints from site owners and marketers ...

Content management isn't easy, especially when building a valuable web property. Content teams might feel daunted by a wide range and high volume of content, especially in an age of increasingly ...