Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts identify time-based trends like testing the ...

Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give you a clear view of ...

For a completely free tool, Google Analytics packs in an amazing amount of data-driven information for anyone with an interest in web traffic stats. Since practically anyone dealing in digital content ...