Sport marketing’s ‘full-circle’ moment: creator and licensing deals changing the game

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...

Giuseppe Marotta awarded an honorary degree in 'Marketing and Global Markets'

Today, the University of Milano-Bicocca has awarded an honorary degree in Marketing and Global Markets to FC Internazionale ...
Fox 12 Oregon

The Epicenter: Women’s Global Sports Summit

Lisa Bhathal Merage (co-founder, RAJ Sports), Alex Bhathal (co-founder, RAJ Sports), and Ann Miller (EVP, Global Sports Marketing, Nike) have a conversation about leading the women’s sports movement.
Edex Live on MSN

What is ambush marketing? Origin and important examples

Ambush marketing originated in the 1980s as brands sought creative ways to associate themselves with major sporting events ...