Can you name the second, third, and fifth items in this ad? Source: Bartle Bogle Hegarty, London Two weeks ago, U.K. supermarket chain Tesco unveiled an ad campaign that became an immediate darling of ...

When you choose a diet version of your favorite fizzy drink, you consume non-nutritive sweeteners, which taste sweet but — unlike sugar — contain no calories. But health organizations are starting to ...

Sweeteners are almost indispensable: Not only do they dominate in the fitness bubble in the form of drink syrups and flavor powders, but they are also a popular tool among the general public for ...