Overwolf Ads’ new data product touts its ability to analyze PC gameplay and hardware signals to assist companies hoping to ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

Xbox Game Pass will have a new, higher price for the game subscription service starting Nov. 4. With the news that Microsoft's popular franchise Halo will make the jump to the PlayStation platform for ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

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Gamepad and Smartphone neon sign vector. Games for Smartphone Logotype, Emblem in Modern Trend Design, Vector Template, Light Banner, Night Vivid Video Game Promotion, Design Element. Vector Billboard ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. A Microsoft official confirmed to The New York Times on Friday that it is conducting ...