Big companies such as Intel and Accenture incorporate gaming elements into the work process to improve employee achievement. Could gamification apps work for small business?more If you have any doubt ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

CEO at BrightHR and COO at the Peninsula Group, responsible for the global rollout of HR tech supporting over 100,000 organizations. According to Gallup’s 2023 State of the Global Workplace report, ...

Could employee productivity and mobile games be a match made in heaven? When done correctly – absolutely. Gamification – the use of game mechanics and psychology to drive a set of specific desired ...

Burger King recently launched a new video game for its 70th birthday called Balloon Burst that gave members of the chain’s Royal Perks loyalty program an opportunity to enter a sweepstakes and earn ...

Games and mobile apps share many challenges and opportunities that boil down to common growth strategies. Learn more at the Apps Business Summit on January 19th, a partner event of PGC London 2026.

How does gamification fit into marketing? As the digital era leads to an erosion of the effectiveness of traditional marketing and advertising approaches, companies need to find fresh ways to engage ...