Microsoft's Xbox is slowly expanding its ad business. A new patent outlines a system that would find appropriate breaks in gameplay to show an ad.

Xbox is rolling out a test for ad-supported cloud gaming that will be available on a voluntary basis for members of its fan-feedback community, Xbox Insiders. Beginning Thursday, Xbox Insiders with an ...

The New York Times has put a spotlight on its Games app. Many of the games – including Wordle, Strands, Connections and, until recently, the Mini Crossword – are free to users regardless of whether ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Advertising and the video game industry have been intertwined for ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Microsoft announced some significant changes for Xbox Game Pass ...

Xbox is testing a new "ad-supported" version of its game streaming service, which will frontload advertisements at the start of a session, folding additional monetization into gaming time. Microsoft ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Xbox is officially testing a new ad-supported way to stream select games with the Xbox Insiders audience as a potential solution to affordability concerns from the gaming community. Xbox is continuing ...