Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

In boardrooms, break rooms and Zoom rooms across America, something powerful and surprisingly simple is reshaping leadership, ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Advertising has come a long way since the early days of marketing. Back then, companies tried their best to sell products, ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Feb 9 (Reuters) - An unprecedented number of star-studded commercials will battle for attention during Sunday's Super Bowl airing on Fox (FOXA.O), opens new tab, as brands focus on getting laughs in a ...

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

Following a string of successful Super Bowl ads in recent years that have featured celebrities while reinforcing Alexa’s capabilities and making viewers laugh, Amazon’s Alexa is returning to the Super ...

Procter and Gamble’s Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” ...

I’ll be glad when the Medicare open enrollment period ends on Dec. 10, bringing a merciful pause to the flood of ageist television ads that saturate the airways each year at this time. The worst are ...

We used to be a proper people. Retail stores waited until after Thanksgiving to put up their holiday decor. Kids went back to school after Labor Day. Political ad season wasn’t all year long. Yet here ...