Add Yahoo as a preferred source to see more of our stories on Google. It’s that back-to-school time of year. Up before the sun. “I can’t find my shoe.” “What happened to my homework?” Panic! Panic!

What has always been “follow your nose” is now transitioning into “follow your ears” for a new campaign that celebrates Kellogg’s Froot Loops deep roots in hip-hop culture, having been name-dropped in ...