IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights Global ...

Two years ago, IBM realized there was one glaring omission in its roster of sports partnerships: Formula One. Formula One has become one of the world’s most popular sports, especially in the U.S., ...

Ferrari (IT:RACE) has released an update. Ferrari has announced a multiyear partnership with IBM, set to begin in January 2025, making IBM a Premium Partner of Scuderia Ferrari and the Scuderia ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics Partner of Formula 1’s most historic team, beginning in 2025. With a focus ...

In a move set to redefine digital engagement in motorsports, IBM and Scuderia Ferrari HP have unveiled a redesigned mobile app that integrates generative AI to create a deeper and more interactive ...

Heading into the Miami Grand Prix, Scuderia Ferrari and IBM are releasing a new app intended to enhance the fan experience through ever-evolving generative AI. With plenty of eyes on the sport and ...

ARMONK, N.Y., May 1, 2026 /PRNewswire/ -- As the Formula 1 season arrives in United States for the first time in 2026 for the Formula 1 Miami Grand Prix, IBM (NYSE: IBM) and Ferrari today introduced – ...

Ferrari has announced a multi-year sponsorship deal with tech giants IBM, who come on board with the Scuderia as ‘premium partner’. The deal will take effect from 1 January 2025, with a new era ...

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ARMONK, N.Y., May 1, 2025 /CNW/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly 400 ...