One of the world's most-loved single-pickup electrics is back in white, the fuzz is back in black, and there's loads of merch ...

Hello Kitty is helping kids learn to shred and pick with three new guitars in collaboration with Loog and the legendary ...

Everyone from children to lifelong guitarists entered the Fender Design Contest, which showcased Fender Japan’s quest to ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in ...

Fender execs on the art and craft of modern guitar making, and how the new American Professional Classic series got its ...

Electric guitars are like fine wines. Everyone has slightly different tastes, and they feel more comfortable the longer you ...

This past Sunday, HER performed a cover of Prince’s “Nothing Compares 2 U” during the “In Memorium” segment of the 2020 Emmy Awards. The Grammy award-winning singer effortlessly performed the track ...

Fender’s curvy Stratocasters, Telecasters and Jazz Basses have been must-have features of guitar shop walls for decades. Music retailers, including mom-and-pop shops and big national chains such as ...

Fender recently launched a new range of extroverted acoustic guitars. Lately, the company has been rolling out new products in areas where it traditionally hasn't competed strongly. I checked out the ...

Gibson versus Fender has been a debate since the dawn of rock. Each guitar brand has its strengths and weaknesses, but the biggest names in music can’t agree on which one is the best. Former Van Halen ...

It’s taken 65 years, but guitar-loving kids are finally being allowed into the candy store. In a move designed to amplify the emotional connection between music fans and iconic instruments created at ...

When an established brand enters a new product category, skepticism begins to creep in. It's fairly common for a company to license its name to a third party to make gadgets, and that was indeed my ...