Producing an end-of-year advertising campaign (or, specifically Christmas advertising campaigns, as related to this part of ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. After more than 40 years in marketing and advertising ...

As both a consumer and a marketer, I’ve experienced firsthand how overwhelming the constant barrage of messages can be. But amidst all the noise, it’s the ads that tap into my emotions that really ...

Every so often someone will ask me if I have a favorite hospital ad. If asked the same question about a song or movie, I might spend eons internally debating the attributes of one versus another. But ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Small-business owners can use emotional marketing to increase the effectiveness of their marketing campaigns. The key is to develop an advertising concept that speaks directly to the consumers you ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

Throughout 2017, marketers focused on the opportunities virtual and augmented reality pose within the industry. While they are trends to watch, there is a new type of technology garnering a lot of ...

EINPresswire/ -- Modern marketing has entered an age where attention spans are shrinking, algorithms change daily, and audiences are constantly bombarded with content. Yet, one thing continues to cut ...

Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...