LAS VEGAS, NV – October 23, 2025 – PRESSADVANTAGE – Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announced the expansion of its integrated marketing ...

Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business context. Here’s why that approach rarely ...

Most email campaigns fail not because of the channel, but because of a flawed strategy — here’s how to fix yours and start driving real results. Most businesses misuse email marketing by treating it ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. As social platforms continue to evolve with new features, they’re increasingly ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Nonprofit organizations today have numerous ways to connect with internal and external stakeholders. While digital marketing campaigns involving social media platforms and text messaging have become ...

Email authentication with DMARC and DKIM helps prevent phishing, spoofing, and business email compromise for organizations of ...