The maker of Bratz dolls -- the most successful girls’ fashion toy since Barbie was born more than 40 years ago -- is launching a younger girls’ line to challenge Mattel Inc.’s legendary bombshell.
Liliya Shlyakman stood in the doll department at a Los Angeles Toys R Us store just before the holidays, oblivious to everything except a wall of big-eyed dolls in tight clothes. Mattel Inc.’s Barbie ...
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