Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...
In today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest ...
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...
How well do you communicate the value of direct mail to your customers? For many years now, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct ...
FLOWER MOUND, TX – October 22, 2025 – PRESSADVANTAGE – As digital advertising faces increasing saturation and declining ...
It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...
It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...
Republicans are flooding key battleground states with direct-mail campaigns attacking Vice President Kamala Harris, portraying former President Donald Trump as a defender of Social Security, and ...
To learn more about our editorial approach, explore https://dmnews.com/the-direct-message/. Beyond the inbox: who’s still opening their mail? The moment you hear ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the relentless pursuit of customer acquisition, digital channels often dominate the ...
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