Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Sure, the bushy perms of the 80s might be out of vogue, but there are plenty of modern hair perms that are actually gorgeous. These days, you can perm your hair into effortless beach waves (think: ...

OnMilwaukee's senior writer Molly Snyder got a perm without having to time-travel back to 1987. Here's how it turned out. I got a perm – as in a permanent wave for my hair – without having to ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

The airwave perm is yet another very popular perm in Japan. It creates more volume without really creating any defined curls. It causes the least damage to hair and is suitable even for women with ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Loose beach waves, tight curls, spirals or simply a spot perm - messy, carefree hair is big this season. The vintage style, which dominated the fashion scene in the ‘80s, is back with a bang. “They ...

Perms are making a comeback this year, but they're looking sleek and modern this time around. The word "perm" brings poodle-head hair to mind; the kind that seems to be synonymous with the '80's ...

“Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards the ‘my hair but better’ vibe,” explained Sarah Potempa, a ...

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