There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Working in marketing, I always find it tricky to answer the question “So, what do you do?” in a way that makes sense to ‘normal’ people. The responses are an indictment of the identification ...

Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Still using Microsoft Excel to manage and communicate your omnichannel marketing plan? Then you’re probably feeling the familiar frustration of constantly having to communicate changes and share key ...

The very first step in your content marketing plan should be to pick your target audience. You’d think this would be common sense; however, the vast majority of small business owners all make one ...

It’s a new year, and marketers are kicking off fresh campaigns to sell new products, introduce new hires, launch new brands and much more. While many businesses excel at identifying their strategic ...

R.R. Donnelley & Sons company, a global provider of multichannel solutions for marketing and business communications, has unveiled the five trends that will shape marketing decisions for 2020. Earlier ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...