Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote ...

While ERP excels at post-sale management, it leaves a critical gap in managing relationships that determine customer loyalty.

In global markets where customer churn can be as high as 30% a year, customer retention strategies can be key to increasing growth. As the U.S. and other economies face the prospect of a global ...

Whether it’s the coffee shop down the street, a mobile app on your phone or software used at work, any long-term minded and customer-centric company is typically focused on: Acquisition: Attracting ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Lifecycle Software, a provider of BSS, is debuting its new product NEXUS IQ at MWC26. NEXUS IQ unifies data from diverse sources to orchestrate engaging, adaptive, and interactive journeys that ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Automotive retail solutions provider Keyloop has joined forces with AI company Kortical, aimed at enhancing dealers’ retention of customers approaching the end of their vehicle finance agreements or ...