Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

Frustrated by changed client dynamics and the reduced role of agencies, some now former agency heads have left adland behind, ...

Quad-Cities advertising agency TAG has won two Davey Awards for its work on websites for Visit Quad Cities and Experience ...

AdsGency, the LLM advertising platform that enables AI agents to autonomously run organizations’ entire paid marketing ...

Strategic Investment in Shadow Lion Accelerates Production of Talent-led Originals, Digital Content, Longform and Live Events Tentpole Productions Include Fanatics Flag Football Classic and University ...

Display advertising can be powerful in influencing donations across channels and reminds us of the importance of being ...

Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future. Geico, one of the nation’s largest auto insurers, has launched a review to expand ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

Chris Campbell, a third-generation Marine, was creative in his childhood, making movies and inventing new comic books. In ...