The new ‘Wingstop is Here’ tagline, creative spots and social tie-ins signal the brand’s focus on national name recognition ...

Bernbach and his co-founders, Ned Doyle and Maxwell Dane, broke all the established rules in advertising. Copywriters and ...

At C&E ’s Creative Summit, political creatives reflected on the major trends shaping their industry ahead of the 2026 ...

Luckily, there is someone who gets your pet out there almost as much as you do. Rover, the world's largest online pet care ...

What do a granny, a contorted leg, and a flying car have in common? They're all bizarre ads recently whipped up by Meta's ...

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

In a poignant loss for the creative world, legendary adman , who redefined Indian advertising with his storytelling genius, ...

According to media reports, Pandey’s health had deteriorated in recent days, and his last rites will be held at Mumbai’s ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

“While Tesco’s AI creator itself won’t bring about the end of the average agency, the next 20 or 50 – or 500 – brands who do the same will,” argues Roy Murphy, co-founder of AI consultancy G3NR8.

Technological and creative innovation has been the hallmark of out-of-home (OOH) advertising these festive months, with ...