In 123 years, the Crayola company has only retired a hanful of crayon colors. After protests, some were brought back.

"We are a company all about kids, creativity and color, so we strive to keep our color palette innovative and on-trend, which is why we're excited to introduce a new blue crayon color inspired by the ...

Growing up, there was no better feeling than buying a fresh new pack of Crayola crayons. I remember opening a 24-pack, admiring the sharpened tips and filling up dozens and dozens of coloring books on ...

A TikToker compared the quality of white Crayola crayons from 2017 and today, and the clear drop has artists seeing red. In a 13-second video, the user shows how the new crayon leaves a much dimmer ...

After more than five months of excruciatingly unnecessary hype and emotional torture, Crayola has finally revealed the name of the new blue crayon that will replace the now-retired Dandelion yellow ...

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Add Yahoo as a preferred source to see more of our stories on Google. Dandelion doesn't have a lot to feel so dandy about. Crayola announced Friday morning that the color would be retired from its ...

A super vivid blue, with a rather interesting background, is the newest color of Crayola crayon. And fans will have the chance to help name it, the Forks Township crayon giant announced Friday. The ...

EASTON, Pa., Sept. 14, 2017 /PRNewswire/ -- Today, after two months of fan deliberation, Crayola announced "Bluetiful" as the name of its new blue crayon with an astounding 40 percent of consumer ...