Cracker Barrel Old Country Store Inc. Cracker Barrel CEO discusses future plans following rebrand backlash. From the Nashville Business Journal: Cracker Barrel is taking steps to get back on track ...

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Cracker Barrel CEO Julie Felss ...

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...

Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising ...

Cracker Barrel's "All the More" rebrand sparked customer backlash, leading to an 8% decline in foot traffic and a swift reversal. Despite good financials before the rebrand, the stock dropped 18% and ...

Cracker Barrel's customers are dedicated to the restaurant and its old-fashioned, homey atmosphere. So much so that any change can result in huge backlash; remember when the company tried to simplify ...

Cracker Barrel said it was "ending its engagement" with Prophet, a consulting company based in San Francisco. Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the ...