Although the coronavirus pandemic has caused CPMs to plummet, the news isn’t all bad for publishers. How sites have been affected by the coronavirus’s economic impact vary, depending on the type of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer ...

Netflix is bringing its CPMs down from sky-high ad-supported launch rates of $45 to $55 to a range much more in line with rival ad-supported services: about $39 to $45. The streaming giant — which ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...

FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...

SAN FRANCISCO, June 09, 2026 (GLOBE NEWSWIRE) -- AdRoll, an AI-powered multi-channel advertising platform, today released the Q2 2026 edition of its State of Digital Advertising Report, revealing a ...

Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with ...