Belgian e-bike brand Cowboy is in advanced talks to be acquired by ReBirth Group Holding. The discussions come months after ReBirth helped bail out the company during a tough year for the e-bike ...

Belgian ebike maker Cowboy has bagged €5mn as it looks to achieve full-year profitability next year — and not suffer the same fate as VanMoof. The funding round was led by Cypress Capital, a Hong Kong ...

The Belgian ebike maker has launched three games — Race, Burn, and Push — that allow you to battle it out with other riders on a range of real-life challenges. In Race, you compete against another ...

Cowboy is calling it: Spring has finally sprung and the e-bike maker is marking the brighter days ahead with the launch of two new limited edition e-bike colors. The Brussels-based brand is ...