Ad spend by over-the-counter (OTC) medicine brands in the first three quarters of 2023 dropped 13% year-over-year, from $124 million to $107.7 million, according to an analysis by MediaRadar. The main ...
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall. As the flu and respiratory virus continue to wreak havoc across the country, over-the-counter (OTC) cold and ...
Ad Nut submits that some of the best work in advertising is being done in the six-second YouTube format. There's no time to waste. Capturing attention is paramount. You have to make your point quickly ...
LONDON — Facing a growing outbreak of measles, the U.K. on Thursday unveiled an advertising campaign aimed at boosting vaccination rates in children, which have steadily fallen over the past decade ...
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