Cannes Lions International Festival of Creativity kicked off this week, entrenched in artificial intelligence (AI), from creative to media buying. Advertisers have anticipated display ads powered by ...

OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more ...

The Google-supported startup AdLingo puts chatbots inside of display ads, enabling brands to have one-to-one conversations with consumers. AdLingo, a conversational marketing platform and part of ...

We examine the introduction of advertising to ChatGPT and what it could mean for advertisers, consumers, and the wider AI ecosystem, calling on a range of industry experts for their insights.

Taboola is opening up the monetization engine behind its DeeperDive generative AI product, launching an ad network designed specifically for LLMs, chatbots, and virtual assistants. The move will let ...