Circana Launches Liquid Testing Tool to Transform In-Store Strategies with AI-Powered Insights

“The future of testing is here,” said Patty Altman, president of Global Solutions for Circana. “Liquid Testing is a major advancement for brand, innovation, and activation teams, providing a fast, ...
PE Hub

Vestar completes $1.2bn continuation fund for Circana

Blackstone Strategic Partners and HarbourVest Partners acted as lead investors in the transaction Circana is backed by Hellman & Friedman, Vestar and New Mountain Capital Evercore and Jefferies LLC ...
Business Insider

Circana Launches Liquid Mix, an AI-Powered Self-Service Marketing Mix Platform

Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self-service ...
MarketWatch

Circana's 2026 Food & Beverage Outlook Reveals Growth Driven by Price and Product Mix as Consumers Optimize Spending

The MarketWatch News Department was not involved in the creation of this content. Chicago, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, today released its revised 2026 outlook for the U.S. food and ...
MarketWatch

Circana Launches Enhanced Marketing Foresight Solution, Integrating Advanced AI and a Redesigned User Experience

The MarketWatch News Department was not involved in the creation of this content. Chicago, Oct. 06, 2025 (GLOBE NEWSWIRE) -- Circana, LLC today announced the launch of its next generation of Marketing ...