The Rolex crown logo can be taken literally; the Swiss brand is the undisputed king of watches. According to Morgan Stanley’s 2022 report on the state of the Swiss watch industry, Rolex has 29% of the ...
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“Let’s face the reality,” one executive said, “this is a trend in the luxury business. And we are part of that business.” By Robin Swithinbank In 2022, the value of Swiss watch exports reached 24.8 ...