You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Travis Kelce reveals how Taylor Swift’s sourdough obsession inspired his best gift to her ...

Come explore the world of ASMR and learn more about this audible fascination. The term ASMR was coined in 2010 and since then, this audible fascination has spread across the internet like wildfire.

The woman’s voice is soft and mellow. “Go ahead, lean back, put your feet up,” she says. “And relax to some of the calming sounds of the airport.” The calming sounds of the what now? What follows is ...

The perpetuating social media universe of people tapping surfaces, crinkling paper and whispering into microphones might seem bizarre to newbies. But many people experience what is called autonomous ...

If you’ve spent some time on TikTok or YouTube recently, you might have stumbled across ASMR content without even knowing it. From long acrylic nails tapping away on everyday objects to slow, soft ...

Marlon Brando and Zsa Zsa Gabor's heated 'Tonight Show' clash revisited in new Johnny Carson book US pledges $2B for UN ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

NYFF: Song Fang's elliptical second feature follows a documentary filmmaker as she drifts through Japan and China with a broken heart. What few conversations there are in Song Fang’s chronically ...

Leanna Alaiwat is an OB-GYN physician assistant with a large social-media following. On TikTok and YouTube, she posts ASMR videos of OB-GYN procedures to show what visits are like. Below, she talks to ...