Brand perception is a business asset. Companies that look like billion-dollar brands before they are one attract stronger talent, investors, and opportunities.

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

The Grindr brand hasn’t been taken care of, according to Tristan Pineiro, Senior Vice President of Brand Marketing and Communications. The LGBTQ dating app has 90% brand awareness within the queer ...

Researchers from Oklahoma State University and University of Florida published a new article explaining how marketers can capitalize on the power of perception through the structure of visual ...

Founder and CEO of FiveChannels, specializing in creating brand awareness, traffic and lead gen, marketing funnels, social media and more. Most companies spend years trying to craft and strengthen ...

Social media, reviews, forums, blogs, news – there's no lack of platforms where users mention your brand.Failing to monitor ...

Tony Ambroza is the Chief Growth Officer at RealTruck, an omni-channel industry leader in truck and off-road vehicle equipment. I never liked the phrase “perception is reality.” What I think people ...

Your product’s features won’t win customers—the way they perceive your brand will. Learn why brand perception is the real game-changer. Branding drives choices. People often pick brands based on ...

FutureBrand study suggests looking to companies like Samsung and Microsft as templates for change. Top healthcare brands suffered a 10% decline in positive brand perception between 2022 and 2024, ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts in search. As brands compete for market share across a whole range of AI ...

Waiting expectations matter. Customers are more frustrated by unexpected delays than by long waits. Gaps break loyalty. When reality doesn’t match expectations, customers feel regret, complain or ...