If you’ve been in a bookshop recently, you may have seen references to BookTok – whether it’s stickers on books or whole tables dedicated to “BookTok favourites”. BookTok is a community on the social ...
What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...
When people all across the globe finally flip their calendars to 2026, it won’t just be the start of a brand new year. For creators on BookTok, the section of TikTok obsessed with everything in the ...
A 26-year-old woman is speaking to a camera and crying. It could be the product of anything: the contemplation of an Omicron-doomed existence, or a classic apology video. But the subject of her ...
Adult fiction has been publishing’s steadiest-selling category for the past 18 months. Unit sales of print adult fiction books were up 8.5% in 2022 over 2021 at outlets that report to Circana BookScan ...
Video-sharing app TikTok has been credited with making reading “cool again” among teenagers, through the hashtag #BookTok. Most BookTok posts are playful short videos, no longer than a minute, that ...
As London Book Fair came to a close, creators considered the impact BookTok has had on their reading and their perception of the publishing industry. Evie (@eviemaddaloni; 3,763 followers) and Suraka ...
If you were starting to think that social media was filled purely with angry people shouting at one another for no reason, you wouldn’t exactly be wrong. But thankfully, in the depths of TikTok, there ...
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