DEARBORN, Mich.--(BUSINESS WIRE)--WPP today announced the rebranding of Team Detroit, Blue Hive and Retail First under a single global identity now called GTB. The new name reflects the agency’s ...

WPP is rebranding its primary Ford agencies Team Detroit, Blue Hive (the WPP units that serve Ford outside the U.S.) and Retail First under a single global identity now called GTB, which stands for ...

Blue Hive, the joint agency venture created to increase collaboration and coordination between Ford’s WPP agencies, has appointed Julian Watt as chief creative officer. Blue Hive incorporates ...

Originally from the UK, Grubb continues to be based in Bangkok, where he has lived for the past 11 years. He takes over from Micah Jayne, who served as ECD for nearly three years and left in March.

WPP has unified its global services model after merging Team Detroit, Blue Hive and Retail First under the new name of Global Team Blue (GTB). The three agencies will now operate across six continents ...