Popflex CEO Cassey Ho was at the salon getting her hair done. Her phone was tucked away, on Do Not Disturb. By the time she checked it again, she’d missed over 10 calls and dozens of messages. Powered ...

Taylor Swift fans can now get their hands on her lilac short skirt for less. Last year, the Grammy winner helped put Cassey Ho’s Popflex brand on the map after wearing her lavender Pirouette Skort ...

Imagine seeing a video of yourself in your own home featured on an Amazon listing — and it's altered so that your face looks like someone else's. That's what happened to Cassey Ho, founder and CEO of ...

Hi, I'm Shelby and I've been a Blogilates stan for about eight years now. Here's the first-ever video I did on the floor of my college dorm room: Since then, Blogilates (Cassey Ho) has become one of ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. When Taylor Swift uploaded a YouTube Shorts video to promote her new album on April 19, Blogilates ...

A first-generation American who shot to fame when Swift wore her brand’s Pirouette skort, Cassey Ho’s father told her she could either be ‘a lawyer, doctor or failure’ – now she’s making 8 figures ...

Taylor Swift sings about a "lilac short skirt" that fits "like skin" in her song "imgonnagetyouback," and she's also been spotted multiple times wearing a Popflex brand piece fitting that description.

A popular fitness influencer and entrepreneur called out Shein over allegations that the fast-fashion giant stole the design for one of her skirts. Cassey Ho, CEO and lead designer of the Popflex ...

Add Yahoo as a preferred source to see more of our stories on Google. Blogilates' Cassey Ho had her own body edited to match the beauty standards for women throughout history in a video that has gone ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Talk about a Swift sellout. Following last Friday’s ...