Your company’s website is a critical part of the buyer journey—it can make or break the customer experience. In the modern B2B market, most of the buyer journey is spent conducting independent ...

These nominations follow a major win earlier this year: OroCommerce customer Lactalis captured Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards UK & Europe after rolling out a ...

B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from ...

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research from Sana. The report was based on data ...

The days of marketing and sales controlling the buyer’s journey are long gone — but that’s something of an open secret in the B2B industry. In the era of self-service and anonymous buying journeys ...